Marketing · Content · Strategy
Allison
Fazio
Copywriter & Marketing Manager
I craft sharp brand narratives and data-driven campaigns for tech companies that want to be remembered — not just noticed.
View my work Download CV
5+
Years in tech
30+
Campaigns
12+
Brands worked with
AF
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Selected work
Projects & case studies
Copywriting · SaaS
Product launch campaign for B2B SaaS platform
End-to-end copy across landing page, email sequence, and LinkedIn ads for a series-B startup's flagship release.
↑ 42% conversion rate lift →
Social Media · Tech
Social strategy & content calendar — 0 to 10k followers
Built brand voice, posting cadence, and creative templates for a fintech startup's LinkedIn and X presence.
10k followers in 6 months →
Brand · Marketing
Full brand messaging framework & marketing overhaul
Developed positioning, tone of voice, and a 12-month content roadmap for an enterprise software company rebranding after acquisition. Delivered updated website copy, an executive thought leadership program, and a quarterly campaign calendar.
Featured in TechCrunch after launch →
Capabilities
Skills & tools
✦
Copywriting & content
Web copy Email Ad copy SEO Thought leadership Case studies
◈
Social media
LinkedIn Instagram X / Twitter Content calendar Community Analytics
⬡
Tools & platforms
HubSpot Notion Figma Hootsuite Mailchimp Google Analytics
Background
Work experience
Acme Tech Co.
2022 – Present
Senior Marketing Manager
  • Owned full content strategy across web, email, and social channels
  • Led cross-functional campaign launches with product and design teams
  • Grew organic LinkedIn reach by 180% in 12 months
Startup Studio
2020 – 2022
Copywriter & Social Media Manager
  • Wrote launch copy for 8+ B2B SaaS products
  • Managed brand voice and social presence for 4 portfolio companies
  • Produced weekly thought leadership content for C-suite executives
Agency Name
2019 – 2020
Junior Copywriter
  • Wrote ad copy and landing pages for tech and fintech clients
  • Supported senior team on brand positioning workshops
Get in touch
Let's build something worth reading.
Open to full-time roles, contract work, and creative collaborations.
Send me a message
Email
allison@allisonfaz.io
LinkedIn
linkedin.com/in/allisonfazio
Location
New York, NY — open to remote